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Make a market research report
Turn industry PDFs into a market research report
Upload the reports. Figures pulled from the tables, each dated, with the vendor-funded ones flagged.
Free to try, no card. Your PDF opens in Ancher.
Document structure in orderPage numbersTables as tables
Kept in parts
Every one of these stays separately addressable instead of collapsing into one block of text.
Market definitionDemand signalsPlayersPricing
Market research report
A structured read on a market: who is in it, what buyers say, how it is priced, where the gaps are.
Industry reports are the best available source for market figures and the worst for neutrality, since most are commissioned by someone with a position. Ancher pulls numbers from the tables with their dates and definitions attached, and keeps who published each one visible next to every figure it produced.
The honest version
The number is only as good as the definition behind it
Two reports sizing the same market differ by a factor of three because they defined it differently, and the definition is in a methodology footnote nobody reads. A tool that extracts the headline figure and drops the footnote produces a confident number that falls apart under the first question.
One page of one PDF, at p.7, read two ways.Illustrative. The figure is invented; the gap it falls into is not.
Report A sizes the market at $4.2B. Report B, same year, same name, says
Methodology note, page 7 — not readThe specific never reaches the draft
Market research report
Methodology note, page 7
$1.4B — excludes services
from p.7
Lands in the draft, with its timecode
- Every figure carries the definition and date it was measured under, not just the number.
- Publisher is kept next to each figure, so a vendor-commissioned estimate is never read as independent.
- Where two reports disagree, both figures are shown with their definitions rather than one being chosen.
What comes out
Market research report, section by section
A structured read on a market: who is in it, what buyers say, how it is priced, where the gaps are.
Market definition
How each report defines the market, quoted from its methodology, because that is where the disagreements actually live.
Demand signals
Demand figures with the date, the definition and the publisher attached to each.
Players
Companies named across reports, with a note on which report was commissioned by whom.
Pricing
Pricing from tables, dated, with undated figures excluded rather than carried forward.
Opportunities
Segments the reports name but do not size, which is where a gap is most often hiding.
Industry-reports-to-market-research prompt
The link on its own gets a summary. This is the instruction that produces the 5 sections above, in that order, with the rules that keep them honest. Paste it with your PDF — in Ancher, or in whatever assistant you already use.
From these industry PDFs, build a market research report. (1) Quote how each report defines the market, from its methodology, with page. (2) Give demand figures from table cells, each with its date, definition and publisher. (3) Name companies discussed, noting which report was commissioned by whom where stated. (4) Take pricing from tables with dates; discard undated figures. (5) Where reports disagree, show both figures with their definitions rather than choosing. (6) Flag segments named but never sized.
The detail, if you want it
How each part of a PDF becomes a section
| From the PDF | Into | Why |
|---|---|---|
| Tables as tables | Demand signals | Sizing figures live in tables with their footnote markers intact, which is what keeps the definition attached to the number. |
| Page numbers | Market definition | A methodology note is only useful if it can be found again, and a page anchor is what makes that possible. |
| Embedded images and figures | Pricing | Pricing comparisons are almost always charts, and a chart's axis labels carry the units the prose omits. |
| Document structure in order | Players | The heading tree exposes which vendors got their own section, which is a blunt but real signal about who commissioned the report. |
| Document structure in order | Opportunities | Where several reports lean on the same underlying dataset — visible in their reference sections — an apparent consensus is one source counted three times. |
Everything Ancher keeps from a PDF
Document structure in order
Headings, body and captions arrive as separate elements, so the document's own outline survives ingest.
Page numbers
A page-level anchor is what makes a citation checkable by someone else holding the same file.
Tables as tables
Tables come back as their own elements rather than as flattened lines, so a figure stays attached to the row and column that give it meaning.
Embedded images and figures
Figure captions frequently carry the tightest statement of a finding in the whole document.
Reading order
Elements come back in sequence, which is what lets a section be reassembled rather than guessed at.
Word and PowerPoint too
The same path takes .docx and .pptx, so a deck and its write-up can sit in one collection.
The four steps
- Add the PDF. Upload the file. Ancher parses it into ordered elements rather than one flat string, keeps the page number on each, and pulls out the embedded images.
- Nothing gets flattened. Document structure in order, page numbers, tables as tables, embedded images and figures, reading order, word and powerpoint too stay separately addressable instead of collapsing into one block of text.
- Ask for a market research report. Ancher fills market definition, demand signals, players, pricing, opportunities using the mapping above, not a generic summary pass.
- Check it before you use it. Every specific keeps a link back to where it came from in the PDF, so a claim can be verified without reopening the source.
Where this goes wrong
- Most industry reports are commissioned. Treat a figure as a claim by its publisher until an independent source agrees, and keep the publisher visible next to every number.
- Two reports sizing the same market can differ several-fold purely on definition. Never combine figures across reports without reconciling how each defined the category.
- Report figures age badly and get re-quoted for years. Any number without a measurement date should be dropped rather than carried forward.
Questions people ask
Can I trust the market sizes in these reports?
Trust the direction more than the magnitude. Definitions vary enough that the absolute figures are rarely comparable, but a consistent trend across several independently-defined reports is a reasonable signal to act on.
How do I spot a commissioned report?
The sponsor is usually named in the front matter or the acknowledgements, and the heading structure often gives it away — a vendor with its own chapter in an ostensibly neutral survey is a tell. Ancher keeps the publisher next to each figure so the pattern is visible.
Can I combine this with what users say?
That is the stronger version. Pair the reports with review-site and forum sources so a claim about adoption can be checked against whether anyone is talking about the product at all.
Bring your own PDFs
Everything you save lives in one workspace, so the market research report is built from your sources — not from a model's memory of the internet.
Open Ancher →Not a PDF? The same market research report also comes from YouTube video, X thread, LinkedIn post.