◆ Brand

The Ancher brand

Guidelines and assets for anyone representing Ancher in press, partnerships, or marketing materials.

The Ancher logo comes in four variants. Use the version that best fits your context. Always maintain clear space around the mark.

Horizontal

Vertical

Symbol

Wordmark

Maintain padding equal to the symbol height on all sides. Never crowd the logo with other elements.

DON'T stretch or alter the logo in any way

DON'T violate the minimum clear space around the logo

DON'T crop the logo

DON'T place on busy or low-contrast backgrounds

DON'T recolor the logo outside the brand palette

DON'T add effects, shadows, or textures to the logo