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Make a interview guide
Turn web pages into an interview guide
Public complaints tell you what to ask about. They do not tell you what is true.
Free to try, no card. Your web page opens in Ancher.
Readable content, declutteredTitle, author, published dateOutbound links
Kept in parts
Every one of these stays separately addressable instead of collapsing into one block of text.
GoalWarm-upCore questionsProbes
Interview guide
Questions ordered to get past the answer people rehearse.
Reviews and forum threads are a free list of the subjects people have strong feelings about, which makes them an excellent source of questions and a poor source of answers. Ancher reads them for recurring language and unresolved disagreements, and turns those into questions phrased in the words your participants already use rather than in your team's vocabulary.
The honest version
Ask using their words, which are already written down
Interviews stall when a question uses internal vocabulary a participant has to translate. Public discussion shows exactly how people name the thing themselves — the phrase that recurs across twenty threads. Building the guide on that phrasing removes the translation step, and the first answer arrives without a preamble of clarification.
One screen of one page, at phrasing, read two ways.Illustrative. The figure is invented; the gap it falls into is not.
Everyone in the thread calls it the , which is not what the product calls it
Frequency across the collection — not readThe specific never reaches the draft
Interview guide
Frequency across the collection
Their phrase: 18 threads · ours: 0
from phrasing
Lands in the draft, with its timecode
- Questions use the phrasing that recurs in public discussion rather than internal terms.
- Subjects people argue about publicly become probes, because disagreement means there is something to find.
- Claims from public pages become things to test in the interview, never assumptions inside the question.
What comes out
Interview guide, section by section
Questions ordered to get past the answer people rehearse.
Goal
What the interviews need to settle that public pages cannot.
Warm-up
Openers using the vocabulary people actually use.
Core questions
Questions on the subjects that recur, phrased neutrally.
Probes
Follow-ups aimed at the points where public discussion disagrees.
Close
What to ask for at the end, including a demonstration.
Web-pages-to-interview-guide prompt
The link on its own gets a summary. This is the instruction that produces the 5 sections above, in that order, with the rules that keep them honest. Paste it with your web pages — in Ancher, or in whatever assistant you already use.
Build an interview guide from these public discussions. State what interviews need to settle that these pages cannot. Identify the phrasing people use repeatedly and write questions in their words rather than product vocabulary. Turn subjects people publicly disagree about into probes. Phrase every question neutrally so no public claim is carried in as a premise, and end by asking to see the workflow demonstrated.
The detail, if you want it
How each part of a web page becomes a section
| From the web page | Into | Why |
|---|---|---|
| Many pages in one collection | Core questions | Recurrence is the whole signal here, and a subject is only recurring relative to a decent number of pages. |
| Readable content, decluttered | Warm-up | The phrasing worth borrowing is inside the discussion rather than in thread titles, which are written to be clicked. |
| Outbound links | Probes | What people link to when arguing shows which alternatives they have tried, which makes for a much sharper follow-up. |
| Title, author, published date | Goal | If the recurring complaints are all from two years ago, the goal is to find out whether they still hold. |
| Inline images | Close | Screenshots posted publicly show the workflow is worth seeing, which is a reason to ask for a demonstration at the close. |
Everything Ancher keeps from a web page
Readable content, decluttered
Navigation, ads and cookie banners are dropped, so the collection holds the article rather than the page.
Title, author, published date
A date is what stops a three-year-old post from being read as current.
Outbound links
What a writer links to repeatedly reveals the sources they actually trust.
Inline images
Charts and diagrams in an article are usually the evidence the prose is describing.
Many pages in one collection
A single page is an anecdote; the value of this route appears once several are compared.
The four steps
- Add the web page. Paste any URL. Ancher fetches the readable content as clean markdown and keeps the title, author, publication date and outbound links — this is the route for articles, newsletters, forum threads and documentation.
- Nothing gets flattened. Readable content, decluttered, title, author, published date, outbound links, inline images, many pages in one collection stay separately addressable instead of collapsing into one block of text.
- Ask for a interview guide. Ancher fills goal, warm-up, core questions, probes, close using the mapping above, not a generic summary pass.
- Check it before you use it. Every specific keeps a link back to where it came from in the web page, so a claim can be verified without reopening the source.
Where this goes wrong
- Do not carry a public claim into a question as though it were established. That produces leading questions and confirms whatever you read.
- The publicly vocal are not representative. Use these pages for question design and let the interviews decide what is common.
- Keep the guide short. A question list built from everything that recurs online is too long to run and crowds out the follow-ups.
Questions people ask
Why take vocabulary from public pages?
Because a question in your team's language forces the participant to translate, and the first two minutes go on clarification. Their own recurring phrase removes that step entirely.
How do I avoid leading questions?
By treating every public claim as a hypothesis to test rather than a premise. The guide phrases these neutrally — asking how someone handles something rather than whether they find it frustrating.
How many pages should feed the guide?
Fifteen to thirty threads or review pages. Enough that a recurring phrase is genuinely recurring rather than one community's local habit.
Bring your own web pages
Everything you save lives in one workspace, so the interview guide is built from your sources — not from a model's memory of the internet.
Open Ancher →Not a web page? The same interview guide also comes from PDF, recording.